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ERIC Number: EJ587490
Record Type: CIJE
Publication Date: 1999
Pages: N/A
Abstractor: N/A
Reference Count: 0
ISSN: ISSN-0360-0939
Strategic Planning for a Communication Department: Process and Promise.
Konsky, Catherine
Journal of the Association for Communication Administration (JACA), v28 n1 p8-18 Jan 1999
Discusses advantages of creating a strategic plan, steps for the strategic-planning process, and application of the strategic-planning process. Suggests that communication departments should develop a strategic plan and use it as a guide in collectively pursuing initiatives related to teaching, research, and service as well as in advocating for the resources needed for continued development of the department. (SC)
Publication Type: Journal Articles; Opinion Papers
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A