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ERIC Number: EJ587143
Record Type: CIJE
Publication Date: 1999
Pages: N/A
Abstractor: N/A
Reference Count: 0
ISBN: N/A
ISSN: ISSN-0883-2323
The Representation of Diversity in Marketing Principles Texts: An Exploratory Analysis.
Foxman, Ellen; Easterling, Debbie
Journal of Education for Business, v74 n5 p285-88 May-Jun 1999
Content analysis of portrayals of organizations and individuals in 32 marketing textbooks showed that in many respects their depiction of the actual U.S. workplace was not accurate. Women and people with disabilities were underrepresented; results for ethnic minorities were unclear because of difficulties of identification in print. (SK)
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A