ERIC Number: EJ586990
Record Type: Journal
Publication Date: 1998
Reference Count: N/A
Albert Shanker's Advocacy Advertising.
Scott, Charlotte H.
Educational Researcher, v27 n5 p22-26 Jun-Jul 1998
Examines the advocacy advertising used by Albert Shanker, president of the American Federation of Teachers, to increase public awareness of his views on how to improve U.S. public schools and student learning. His advertisements constitute a case study on communicating research-based findings related to specific educational policy issues. (Author/SLD)
Publication Type: Journal Articles; Reports - Evaluative
Education Level: N/A
Authoring Institution: N/A