ERIC Number: EJ586796
Record Type: CIJE
Publication Date: 1998
Reference Count: 0
Who Listens to Trash Talk?: Education and Public Media Effects on Recycling Behavior.
Martinez, Michael D.; Scicchitano, Michael J.
Social Science Quarterly, v79 n2 p287-300 Jun 1998
Observes that research has shown a curvilinear relationship between education and media effects, with media having the greatest effect on people with moderate levels of education. Examines the effects of public service messages about recycling, and finds that the messages actually have greater impact on people with higher levels of education. (DSK)
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Authoring Institution: N/A