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ERIC Number: EJ586156
Record Type: Journal
Publication Date: 1999
Pages: N/A
Abstractor: N/A
Reference Count: N/A
ISSN: ISSN-0009-5982
A Gadfly Fund Raiser Tells Colleges To Stop Worrying About the Annual Fund.
Monaghan, Peter
Chronicle of Higher Education, v45 n36 pA43-A44 May 14 1999
An outspoken college fundraiser feels colleges and universities should spend development efforts on large gifts, through planned giving, and less time and money courting other sources, including annual funds. He argues that most colleges mistakenly try to emulate large, well-established institutions with large alumni pools. Focusing on young, high-earning alumni and community leaders can be more cost effective. (MSE)
Publication Type: Journal Articles; Reports - Descriptive
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A