ERIC Number: EJ586121
Record Type: Journal
Publication Date: 1999
Reference Count: N/A
Business Students Flock to Courses on Electronic Commerce.
Mangan, Katherine S.
Chronicle of Higher Education, v45 n34 pA25-A26 Apr 30 1999
Business schools across the country are specializing in electronic commerce, in which teams of students create online businesses available on the Internet only to participating institutions. The courses offer students an opportunity to see how an online retailing business is conducted, including creating and maintaining Web sites, advertising products, and communicating with customers. (MSE)
Publication Type: Journal Articles; Reports - Descriptive
Education Level: N/A
Authoring Institution: N/A