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ERIC Number: EJ585618
Record Type: Journal
Publication Date: 1999
Pages: N/A
Abstractor: N/A
Reference Count: N/A
ISSN: ISSN-0003-0953
Serving Up Value.
Levas, Michael G.; Hughes, William
American School Board Journal, v186 n5 p56-58 May 1999
The Greendale (Wisconsin) School District uses sophisticated, two-way communication and marketing strategies to find out community concerns, gain a better understanding of all the groups in the district, create trust, and put constructive criticism to good use. "Relationship" marketing actively seeks out input from both supporters and detractors. (MLH)
Publication Type: Journal Articles; Reports - Descriptive
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: Wisconsin