ERIC Number: EJ585506
Record Type: CIJE
Publication Date: 1999
Reference Count: 0
Opportunity Realized: Undergraduate Education within Departments of Communication.
Miller, Dan P.; Kernisky, Debra A.
Public Relations Review, v25 n1 p87-100 Spr 1999
Offers three models for educating future public-relations practitioners from a communication point of view: a macro-approach that integrates outcomes, curriculum, pedagogy and assessment at the program level; a micro-approach that adds specifics of outcomes, pedagogy, and assessment strategies for each of five core course-content areas; and a micro-approach single-course model for small programs. (SR)
Publication Type: Guides - Non-Classroom; Journal Articles; Reports - Evaluative
Education Level: N/A
Authoring Institution: N/A
Note: Special Issue: Education.