ERIC Number: EJ585505
Record Type: CIJE
Publication Date: 1999
Reference Count: 0
Four New Course Competencies for Majors.
Van Leuven, Jim
Public Relations Review, v25 n1 p77-85 Spr 1999
Notes changes in the past decade in the field of public relations. Proposes four new required core competencies for all undergraduate public-relations majors in programs housed in journalism/mass-communication units. Articulates these regarding appropriate outcomes, pedagogies, and assessment methods. Notes special considerations for small, mid-sized, and large programs. (SR)
Publication Type: Guides - Non-Classroom; Journal Articles; Reports - Evaluative
Education Level: N/A
Authoring Institution: N/A
Note: Special Issue: Education.