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ERIC Number: EJ585504
Record Type: Journal
Publication Date: 1999
Pages: N/A
Abstractor: N/A
Reference Count: N/A
ISSN: ISSN-0363-8111
Assessment of Undergraduate and Graduate Programs.
Rybacki, Donald; Lattimore, Dan
Public Relations Review, v25 n1 p65-75 Spr 1999
Uses data from a national survey and from the 1998 National Communication Association Summer Conference to examine how achievement is measured among public-relations students. Finds that few academic programs assess learning outcomes and used the results to enhance their students' educational experiences. Suggests that educators place too much stock in grades alone as an appropriate assessment tool. (SR)
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A