ERIC Number: EJ585501
Record Type: CIJE
Publication Date: 1999
Reference Count: 0
Outcomes Desired by Practitioners and Academics.
Neff, Bonita Dostal; Walker, Gael; Smith, Michael F.; Creedon, Pam J.
Public Relations Review, v25 n1 p29-44 Spr 1999
Uses data from the national survey described elsewhere in this issue to develop profiles of the desired characteristics of entry-level and advanced-level practitioners, and for educators teaching public relations in undergraduate and graduate programs. Finds unexpectedly strong agreement between educators and practitioners regarding these issues, but significant gaps between desired outcomes and those actually found. (SR)
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Authoring Institution: N/A
Note: Special Issue: Education.