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ERIC Number: EJ585493
Record Type: CIJE
Publication Date: 1999
Pages: N/A
Abstractor: N/A
Reference Count: 0
ISBN: N/A
ISSN: ISSN-1077-6958
Learning to Create Ad Strategies for "Different" Target Audiences.
Treise, Debbie; Wagner, Elaine
Journalism and Mass Communication Educator, v54 n1 p42-50 Spr 1999
Describes a focus group exercise used with advertising creative- and strategy-development students that was designed to cultivate awareness of the ethnic consumers' purchase-decision process. Offers an overview of the project's stages, describes the assignment, and notes that members of the original-product focus group also reviewed students' creative solutions and provided feedback. (SR)
Publication Type: Guides - Classroom - Teacher; Journal Articles; Reports - Descriptive
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A