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ERIC Number: EJ585272
Record Type: CIJE
Publication Date: 1998
Pages: N/A
Abstractor: N/A
Reference Count: 0
ISSN: ISSN-0001-8449
Tween Consumers: Catalog Clothing Purchase Behavior.
Simpson, Linda; Douglas, Sara; Schimmel, Julie
Adolescence, v33 n131 p637-44 Fall 1998
Catalog shopping behavior of younger and older adolescents was compared. Results indicated that "tweens" were more concerned with style, brand name, and fashion than were older students. This supports previous findings indicating that the tween years are a time when peer pressure and "fitting in" are very important. (Author/EMK)
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A