ERIC Number: EJ585195
Record Type: Journal
Publication Date: 1999
Reference Count: N/A
How Physicians "Learn" from Pharmaceutical Representatives: An Exploration.
Slotnick, H. B.; Kristjanson, Arlinda F.
Journal of Continuing Education in the Health Professions, v19 n2 p84-96 Spr 1999
Interviews with 118 rural and urban physicians revealed their belief that pharmaceutical information provided in response to their questions was more credible than that offered spontaneously by sales representatives. Information must satisfy an existing need and must be verified as a possible solution to practice problems. (SK)
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Authoring Institution: N/A