ERIC Number: EJ584142
Record Type: CIJE
Publication Date: 1998
Reference Count: 0
How To Use Focus Groups in Higher Education Research.
Ponsford, Brenda J.; Masters, Lance A.
College and University, v73 n3 p2-9 Win 1998
Provides advice on conducting focus-group research in institutions of higher learning based on experiences with groups of university business-school students. Lists and discusses steps in focus group research, including determining research questions, determining sampling frames, selecting moderators, developing a discussion guide, recruiting participants, conducting and recording the focus group, and analyzing, using, and interpreting focus-group data. (CH)
Publication Type: Journal Articles; Reports - Descriptive
Education Level: N/A
Authoring Institution: N/A