ERIC Number: EJ584116
Record Type: CIJE
Publication Date: 1999
Reference Count: N/A
Take It From the Top.
Shea, Susan C.
Currents, v25 n4 p30-35 Apr 1999
Eight high-profile college administrators offer recommendations for successful public relations administration, including being proactive, getting connected on campus and in the community, knowing how to talk to the media, being a good listener, crafting the key messages, knowing the chief administrator, seeing the big picture, and hiring carefully. (MSE)
Publication Type: Guides - Non-Classroom; Journal Articles; Reports - Descriptive
Education Level: N/A
Audience: Administrators; Practitioners
Authoring Institution: N/A