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ERIC Number: EJ584093
Record Type: CIJE
Publication Date: 1999
Pages: N/A
Abstractor: N/A
Reference Count: N/A
ISBN: N/A
ISSN: ISSN-0009-5982
The Marketing Intensifies in Distance Learning.
Blumenstyk, Goldie
Chronicle of Higher Education, v45 n31 pA27-A28,30 Apr 9 1999
Colleges competing to offer distance education are using aggressive marketing tactics to gain visibility. Some observers wonder whether educational interests or marketing agencies are driving the trend. The agencies offer varied services, including course creation, course conversion to electronic format, faculty training for online teaching, Internet server maintenance, operation of help desks, and recruitment. (MSE)
Publication Type: Journal Articles; Reports - Descriptive
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A