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ERIC Number: EJ584026
Record Type: Journal
Publication Date: 1999
Pages: N/A
Abstractor: N/A
Reference Count: N/A
ISSN: ISSN-0271-0560
The Collegiate Ideal and the Tools of External Relations: The Uses of High-Profile Intercollegiate Athletics.
Toma, J. Douglas
New Directions for Higher Education, n105 p81-90 Spr 1999
High-profile athletic programs contribute to the collegiate ideal and are used by many institutions to provide connections to their internal and external constituencies. The magnitude of major athletic events contributes to and in some cases defines institutional image, even serving as a surrogate for the more intimate community-building activities traditionally found on smaller residential campuses. (Author/MSE)
Publication Type: Journal Articles; Opinion Papers; Reports - Descriptive
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A