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ERIC Number: EJ583540
Record Type: Journal
Publication Date: 1998
Pages: N/A
Abstractor: N/A
Reference Count: N/A
ISBN: N/A
ISSN: ISSN-0022-2224
Rhetoric in Logotypes.
de Cosio, Maria Gonzalez
Visible Language, v32 n3 p264-79 Oct 1998
Presents examples of logotypes of the word "Mexico" by second-semester typography students from the Universidad de las Americas in Puebla, Mexico. Analyzes each according to its unity, coherence, and emphasis. Discusses the context, syntactic and semantic rhetorical figures, metaphor, and the denotation and connotation of each. (CR)
Publication Type: Journal Articles; Opinion Papers
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A