ERIC Number: EJ583536
Record Type: Journal
Publication Date: 1999
Reference Count: N/A
Framing as a Theory of Media Effects.
Scheufele, Dietram A.
Journal of Communication, v49 n1 p103-22 Win 1999
Systematizes the fragmented approaches to framing in political communication and integrates them into a comprehensive model. Classifies previous approaches to framing research along two dimensions: media frames versus audience frames; and the way frames are operationalized (independent variable or dependent variable). Identifies four key processes to be addressed in future research. (CR)
Publication Type: Journal Articles; Reports - General
Education Level: N/A
Authoring Institution: N/A