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ERIC Number: EJ582359
Record Type: Journal
Publication Date: 1999
Pages: N/A
Abstractor: N/A
ISSN: ISSN-0164-8527
Magnet Marketing: Drawing Prospects to Your Center Until They Enroll.
Wassom, Julie
Child Care Information Exchange, n125 p12,14-15 Jan-Feb 1999
The key to achieving effective marketing of centers and services is to make messages creative, consistent, and continual. Creative marketing involves creating an awareness of the program. A consistent, identifiable image will create program recognition. Effective, continual marketing utilizes a mix of marketing methods on an ongoing basis to provide retention of the program and services. (LBT)
Publication Type: Guides - Non-Classroom; Journal Articles
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A