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ERIC Number: EJ582071
Record Type: CIJE
Publication Date: 1998
Pages: N/A
Abstractor: N/A
Reference Count: 0
ISSN: ISSN-1096-7516
Incorporating the Internet into the Marketing Classroom: Problems, Opportunities and Thoughts.
Phillips, Melodie R.; Horton, Veronica
Internet and Higher Education, v1 n3 p223-30 1998
Summarizes some of the opportunities and difficulties in integrating Internet-based activities in the traditional marketing classroom, and offers ideas for future applications and research. Marketing specialists are encouraged to examine both how, and when, the Internet can be used productively in the classroom. (Author/MSE)
Publication Type: Guides - Classroom - Teacher; Journal Articles; Reports - Descriptive
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A