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ERIC Number: EJ582038
Record Type: Journal
Publication Date: 1999
Pages: N/A
Abstractor: N/A
Reference Count: N/A
ISSN: ISSN-0884-1241
University Image: The Benefits of Assessment and Modeling.
Landrum, R. Eric; Turrisi, Rob; Harless, Clayton
Journal of Marketing for Higher Education, v9 n1 p53-68 1999
Survey of state residents concerning the image of a regional university found either a general, positive opinion or none at all. Statistical modeling of results points to the significant components of university image and how they influence parents' decision to send a child to that institution, which in turn leads to better understanding of the impact of institutional image. (Author/MSE)
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A