ERIC Number: EJ582037
Record Type: CIJE
Publication Date: 1999
Reference Count: 0
Satisfaction with Business Education: A Comparison of Business Students and Their Parents.
Browne, Beverly A.; Browne, William G.; Kaldenberg, Dennis
Journal of Marketing for Higher Education, v9 n1 p39-52 1999
A study examined relationships between ratings of college services and program quality among 57 pairs of business students and their parents. Correlations between student and parent ratings were small. Parents who believed they had greater influence over college choice were more satisfied. Parent satisfaction was also related to amount of parental financial contribution. Implications for college marketing are discussed. (Author/MSE)
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Authoring Institution: N/A
Note: Date on journal (1998) is incorrect; it should read 1999.