ERIC Number: EJ582035
Record Type: CIJE
Publication Date: 1999
Reference Count: 0
Degree Upgrades: A New Service, a New Market and a New Strategy for Higher Education.
Journal of Marketing for Higher Education, v9 n1 p11-24 1999
A proposed new educational service, the degree upgrade, is designed to attract graduates not seeking advanced degrees and to develop a continuing relationship with them. The new service aims at a previously untapped and constantly growing market segment, creates a continuing demand for services, and redefines traditional concepts of lifelong learning. (MSE)
Publication Type: Journal Articles; Reports - Descriptive
Education Level: N/A
Authoring Institution: N/A
Note: Date on journal (1998) is incorrect; it should read 1999.