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ERIC Number: EJ581437
Record Type: Journal
Publication Date: 1999
Pages: N/A
Abstractor: N/A
Reference Count: N/A
ISSN: ISSN-0363-7751
Goodwill: A Reexamination of the Construct and Its Measurement.
McCroskey, James C.; Teven, Jason J.
Communication Monographs, v66 n1 p90-103 Mar 1999
Argues that "goodwill," the third of Aristotle's three elements of ethos, is ignored by many contemporary researchers because of misanalysis and/or misinterpretation of data. Reports empirical research indicating the existence of the goodwill dimension as part of the structure of the ethos/source credibility construct, and provides a measure of that dimension, showing evidence for its reliability and validity. (SR)
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A