ERIC Number: EJ581437
Record Type: Journal
Publication Date: 1999
Reference Count: N/A
Goodwill: A Reexamination of the Construct and Its Measurement.
McCroskey, James C.; Teven, Jason J.
Communication Monographs, v66 n1 p90-103 Mar 1999
Argues that "goodwill," the third of Aristotle's three elements of ethos, is ignored by many contemporary researchers because of misanalysis and/or misinterpretation of data. Reports empirical research indicating the existence of the goodwill dimension as part of the structure of the ethos/source credibility construct, and provides a measure of that dimension, showing evidence for its reliability and validity. (SR)
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Authoring Institution: N/A