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ERIC Number: EJ581421
Record Type: Journal
Publication Date: 1999
Pages: N/A
Abstractor: N/A
Reference Count: N/A
ISBN: N/A
ISSN: ISSN-0893-3189
"Everybody Identifies with Smokey the Bear": Employee Responses to Newsletter Identification Inducements at the U.S. Forest Service.
DiSanza, James R.; Bullis, Connie
Management Communication Quarterly, v12 n3 p347-99 Feb 1999
Contributes to scholarship on organizational identification (linked to decision making) by examining the identification rhetoric of an in-house newsletter at the U. S. Forest Service and by examining employee responses to newsletter content. Discusses the four responses to the newsletter that were identified: non identification, textual identification, contextual identification and "disidentification." (SR)
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A