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ERIC Number: EJ581386
Record Type: CIJE
Publication Date: 1998
Pages: N/A
Abstractor: N/A
Reference Count: 0
ISSN: ISSN-1077-6990
Does Web Advertising Work? Memory for Print vs. Online Media.
Sundar, S. Shyam; Narayan, Sunetra; Obregon, Rafael; Uppal, Charu
Journalism and Mass Communication Quarterly, v75 n4 p822-35 Win 1998
Investigates whether memory for an advertisement is related to the medium in which the ad was viewed. Exposes undergraduate students to either a print newspaper front page or an online version of the same content. Finds that print subjects remembered significantly more ad material than online subjects. (RS)
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A