ERIC Number: EJ581302
Record Type: Journal
Publication Date: 1998
Reference Count: N/A
College Bowl Sponsorship and the Increased Commercialization of Amateur Sports.
McAllister, Matthew P.
Critical Studies in Mass Communication, v15 n4 p357-81 Dec 1998
Contributes to scholarship on the increased influence of advertising and commercialism in society by investigating the increased economic centrality and symbolic visibility of corporate sponsors to college football bowl games. Argues that corporate sponsorship further devalues the integrity and essence of amateur sports. (SR)
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Authoring Institution: N/A