ERIC Number: EJ579868
Record Type: CIJE
Publication Date: 1999
Reference Count: N/A
Surveying the Field.
Moore, Robert M.
Currents, v25 n1 p26-29 Jan 1999
A survey of almost 150 colleges and universities found many are beginning to use integrated marketing approaches. Institutions report the most significant increases in all targeted areas (annual fund, applicant pool, enrollment yield) when their integrated marketing programs have the support of an alumni or trustee committee. Other findings concerning committee membership and functions are reported. (MSE)
Publication Type: Guides - Non-Classroom; Journal Articles
Education Level: N/A
Audience: Administrators; Practitioners
Authoring Institution: N/A