ERIC Number: EJ579867
Record Type: CIJE
Publication Date: 1999
Reference Count: N/A
Marketing Across the Board.
Lauer, Larry D.
Currents, v25 n1 p18-24 Jan 1999
Outlines an eight-step approach to launching an integrated college or university marketing/fund-raising program: finding a visionary campus leader; getting presidential support; assembling a three-tier marketing structure; considering new ways of defining quality; developing a marketing "blueprint"; selling the program on campus; embracing creative budgeting; and creating an agency model for the communications office. (MSE)
Publication Type: Guides - Non-Classroom; Journal Articles
Education Level: N/A
Audience: Administrators; Practitioners
Authoring Institution: N/A