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ERIC Number: EJ579256
Record Type: CIJE
Publication Date: 1998
Pages: N/A
Abstractor: N/A
Reference Count: 0
ISSN: ISSN-0360-3989
News Concreteness and Visual-Verbal Association: Do News Pictures Narrow the Recall Gap between Concrete and Abstract News?
David, Prabu
Human Communication Research, v25 n2 p180-201 Dec 1998
Investigates four experiments on whether the addition of a representative picture to a news item improves recall of that item by undergraduate students in journalism courses. Finds that it does; that concrete news items were recalled better than abstract news items; and news concreteness was strongly correlated with various picture attributes, including visual-verbal overlap. (CR)
Publication Type: Journal Articles; Reports - Evaluative
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A