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ERIC Number: EJ579240
Record Type: CIJE
Publication Date: 1998
Pages: N/A
Abstractor: N/A
Reference Count: 0
ISBN: N/A
ISSN: ISSN-1077-6958
A Media Buying Simulation Game using the Internet.
King, Karen Whitehill; Morrison, Margaret
Journalism and Mass Communication Educator, v53 n3 p28-36 Aut 1998
Describes how successful teamwork, group decision making and valuable real-world experience resulted from an experiment between two universities to introduce a media buying simulation game into their media planning courses. Relates how students in teams took roles of either media buyers at advertising agencies or media sales representatives at cable networks, and carried out negotiations via the Internet. (SR)
Publication Type: Guides - Classroom - Teacher; Journal Articles; Reports - Descriptive
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A