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ERIC Number: EJ579239
Record Type: CIJE
Publication Date: 1998
Pages: N/A
Abstractor: N/A
Reference Count: 0
ISSN: ISSN-1077-6958
Content and Strategy in the Entry-Level Advertising Portfolio.
Slayden, David; Broyles, Sheri J.; Kendrick, Alice
Journalism and Mass Communication Educator, v53 n3 p13-27 Aut 1998
Surveys creative directors at advertising agencies nationwide regarding their preferences for contents and strategies in the portfolios of entry-level copywriters and art directors. Reports results in terms of content and approaches, number of campaigns and pieces, subjects of ads selected, importance of presentation, importance of concept over execution, portfolio submissions, and the relationship of preferences to agency size. (SR)
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A