ERIC Number: EJ579235
Record Type: CIJE
Publication Date: 1998
Creating Metaphors to Analyze Media and Apply Mass Communication Theory.
Bourland-Davis, Pamela G.
Journalism and Mass Communication Educator, v53 n2 p68-74 Sum 1998
Discusses having students in an undergraduate mass communication theory class create metaphors of their own relationships with mass media. Highlights literature in the field related to critical thinking and teaching methods. Describes application of the assignment. Notes that this assignment provides the professor with a means to evaluate students' impression of media and mass communication theory. (RS)
Publication Type: Guides - Classroom - Teacher; Journal Articles; Reports - Descriptive
Education Level: N/A
Authoring Institution: N/A