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ERIC Number: EJ579230
Record Type: CIJE
Publication Date: 1998
Pages: N/A
Abstractor: N/A
Reference Count: 0
ISBN: N/A
ISSN: ISSN-1077-6958
PR Educators and Practitioners Identify Professional Standards.
Sallot, Lynne M.; Cameron, Glen; Weaver-Lariscy, Ruth-Ann
Journalism and Mass Communication Educator, v53 n2 p19-30 Sum 1998
Surveys public relations educators nationwide. Finds (1) little consensus about professional standards in public relations among educators and practitioners; and (2) both educators and practitioners held their peers in comparatively low esteem. Offers 10 recommendations to reorient and reemphasize the content of courses. (RS)
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A