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ERIC Number: EJ579229
Record Type: CIJE
Publication Date: 1998
Pages: N/A
Abstractor: N/A
Reference Count: 0
ISBN: N/A
ISSN: ISSN-1077-6958
The Impact of IMC on Advertising and Public Relations Education.
Griffin, W. Glenn; Pasadeos, Yorgo
Journalism and Mass Communication Educator, v53 n2 p4-18 Sum 1998
Surveys advertising and public relations faculty members with regard to IMC (Integrated Marketing Communications) and its impact on current curricula. Finds (1) areas of discontent with current course curricula; (2) evidence of "separate agendas" between advertising and public relations educators on this issue; and (3) evidence of a generation gap regarding level of integration of advertising and public relations. (RS)
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A