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ERIC Number: EJ579209
Record Type: CIJE
Publication Date: 1998
Pages: N/A
Abstractor: N/A
Reference Count: 0
ISSN: ISSN-0363-8111
The Utility of Situational Theory of Publics for Assessing Public Response to a Disaster Prediction.
Major, Anne Marie
Public Relations Review, v24 n4 p489-508 Win 1998
Examines the utility of public-relations theory, specifically situational theory of publics, for assessing response to the New Madrid earthquake prediction. Finds that high personalized risk was associated with high constraint recognition regardless of belief in the prediction. Suggests development of more effective messages for communicating with publics at risk. (RS)
Publication Type: Journal Articles; Reports - Evaluative
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A