ERIC Number: EJ579208
Record Type: CIJE
Publication Date: 1998
Reference Count: 0
A Strategic Approach to Managing Crises.
Burnett, John J.
Public Relations Review, v24 n4 p475-88 Win 1998
Incorporates the management literature on crisis to create a model that can be used to assess the seriousness of crisis. Extends the model for use by public-relations managers. Concludes with suggestions that will modify approaches employed and improve the effectiveness of public-relations professionals in their role as crisis managers. (RS)
Publication Type: Guides - Non-Classroom; Journal Articles; Opinion Papers
Education Level: N/A
Authoring Institution: N/A