ERIC Number: EJ578299
Record Type: CIJE
Publication Date: 1995
Reference Count: 0
Gender Portrayal in Veterinary Medical Advertising: Implications For Occupational Segregation.
Christopher, Mary M.; Drew, Debra L.
Journal of Women and Minorities in Science and Engineering, v2 n1-2 p49-63 1995
Evaluates the portrayal of males and females in advertisements in veterinary medical journals. Uses multivariate Chi-square tests to explore gender, occupation or role, practice type, text, and product. Contains 33 references. (DDR)
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Authoring Institution: N/A
Note: This study was presented in part at the 130th Annual AVMA Meeting, Minneapolis, MN, July 17-21, 1993, and at the conference "Celebrate Diversity: Enhancing the Learning Environment in Veterinary Medical Education," Madison, WI, 13-15 June 13-15 1993.