ERIC Number: EJ577844
Record Type: CIJE
Publication Date: 1998
Reference Count: 0
Marketing Academic Libraries: A Necessary Plan.
Journal of Academic Librarianship, v24 n4 p320-22 Jul 1998
To coordinate an academic-library marketing effort effectively, a comprehensive plan is essential. A traditional marketing plan consists of four activities: determining what to promote, defining target audiences, choosing type of outreach, and evaluating program. Suggestions for promotional activities, forms of publicity, and examples from the Government Documents Department of Lauinger Library are provided. (Author/AEF)
Publication Type: Journal Articles; Reports - Descriptive
Education Level: N/A
Authoring Institution: N/A
Note: In: Information Policy edited by Robert E. Dugan and Peter Hernon.