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ERIC Number: EJ577226
Record Type: CIJE
Publication Date: 1998
Pages: N/A
Abstractor: N/A
Reference Count: N/A
ISBN: N/A
ISSN: ISSN-0003-0953
Not by Print Alone.
Lare, Douglas; Cimino, Ellen
American School Board Journal, v185 n12 p40-41 Dec 1998
Print public relations (calendars, newsletters, and annual reports) are not enough. Schools need effective two-way public relations programs that are high-priority, have adequate budgets and staff training, capitalize on new technologies, involve local education reporters, and feature board meetings and informal luncheons held throughout the community. (MLH)
Publication Type: Journal Articles; Reports - Evaluative
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A