ERIC Number: EJ572849
Record Type: CIJE
Publication Date: 1998
A Multidimensional Scaling Model Accommodating Differential Stimulus Familiarity.
Bijmolt, Tammo H. A.; DeSarbo, Wayne S.; Wedel, Michel
Multivariate Behavioral Research, v33 n1 p41-63 1998
A multidimensional scaling procedure is introduced that attempts to derive a spatial representation of stimuli unconfounded by the effect of subjects' degrees of familiarity with these stimuli. A Monte Carlo study investigating the extent to which the procedure recovers known parameters shows that the procedure succeeds in adjusting for unfamiliarity under a variety of conditions. (SLD)
Publication Type: Journal Articles; Reports - Evaluative
Education Level: N/A
Authoring Institution: N/A
Note: Research sponsored by the Netherlands Organization for Scientific Research.