ERIC Number: EJ572487
Record Type: CIJE
Publication Date: 1998
Reference Count: N/A
Getting Your Message Out through the Media.
Weinreich, Nedra Kline
Resources, v2 n3 p2-3 Spr 1998
Explains the basics of seeking free publicity through the news media. The target audience is smaller organizations that are seeking to build public awareness about programs but do not already have a professional public relations operation. Topics addressed include establishing a working relationship with media professionals, fine-tuning topics, and finding other sources of free publicity locally. (PVD)
Publication Type: Journal Articles; Reports - General
Education Level: N/A
Authoring Institution: N/A
Note: Journal availability: Ohio Department of Health, Ohio Health Promotion Clearinghouse, P.O. Box 118, Columbus, OH 43266-0118.