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ERIC Number: EJ572037
Record Type: CIJE
Publication Date: 1998
Pages: N/A
Abstractor: N/A
ISSN: ISSN-0009-1383
Customers & Markets: The Cuss Words of Academe.
Swenson, Craig
Change, v30 n5 p34-39 Sep-Oct 1998
Discussion of the current market-orientation of higher education institutions outlines five ways they can appropriately respond to students and employers: creating a culture focusing on student learning, not teaching; accepting responsibility to teach more than course content; involving students in establishing objectives for learning; making administrative services that suit student needs available; and listening to the corporate customer. (MSE)
Publication Type: Journal Articles; Opinion Papers
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A