ERIC Number: EJ571731
Record Type: CIJE
Publication Date: 1998
Reference Count: 0
Vernacular Dialogue and the Rhetoricality of Public Opinion.
Hauser, Gerard A.
Communication Monographs, v65 n2 p83-107 Jun 1998
Proposes that empirical disposition toward the dialog of informal discourse (the Vernacular Rhetoric model) provides a deeper understanding of public opinion than either the Rational Deliberation or the Opinion Poll models. Discusses an outsider's experience witnessing vernacular discourse, the rhetorical locus of public opinion in vernacular rhetoric, public opinion and common understanding, and the dialogical process of opinion formation. (SR)
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Authoring Institution: N/A