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ERIC Number: EJ571680
Record Type: CIJE
Publication Date: 1998
Pages: N/A
Abstractor: N/A
Reference Count: 0
ISSN: ISSN-0021-9436
Communication Quality Revisited: Exploring the Link with Persuasive Effects.
Shelby, Annette N.
Journal of Business Communication, v35 n3 p387-404 Jul 1998
Provides a working definition of communication quality that focuses on its technical, functional (use), and aesthetic components. Posits a discrepancy-based approach to assessing quality. Develops (based on that analysis) testable, theoretical propositions that predict relationships among communication quality, effectiveness, and efficiency. (SR)
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A