ERIC Number: EJ571680
Record Type: CIJE
Publication Date: 1998
Reference Count: 0
Communication Quality Revisited: Exploring the Link with Persuasive Effects.
Shelby, Annette N.
Journal of Business Communication, v35 n3 p387-404 Jul 1998
Provides a working definition of communication quality that focuses on its technical, functional (use), and aesthetic components. Posits a discrepancy-based approach to assessing quality. Develops (based on that analysis) testable, theoretical propositions that predict relationships among communication quality, effectiveness, and efficiency. (SR)
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Authoring Institution: N/A