ERIC Number: EJ570435
Record Type: CIJE
Publication Date: 1998
Reference Count: 0
College Choice in a Brand Elimination Framework: The High School Student's Perspective.
Rosen, Deborah E.; Curran, James M.; Greenlee, Timothy B.
Journal of Marketing for Higher Education, v8 n3 p73-92 1998
Examines two studies (n=18, n=103) of high school students' approaches to college choice, using a "brand elimination" approach to consumer decision making and analyzing each stage of the student decision process. A salient finding was that different sources of information are important to the student at different stages of college selection. (MSE)
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: Administrators; Practitioners
Authoring Institution: N/A