ERIC Number: EJ570432
Record Type: CIJE
Publication Date: 1998
Reference Count: 0
Student as Customer: Factors Affecting Satisfaction and Assessments of Institutional Quality.
Browne, Beverly A.; Kaldenberg, Dennis O.; Browne, William G.; Brown, Daniel J.
Journal of Marketing for Higher Education, v8 n3 p1-14 1998
A survey of 736 college students investigated satisfaction with a university's business education program, with attention to ratings of services and educational quality, and their relationship to students' global satisfaction, willingness to recommend the institution, and satisfaction with educational value received. Results suggest institutions should focus not only on administrative and curricular issues but on the whole student experience. (MSE)
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: Administrators; Practitioners
Authoring Institution: N/A