ERIC Number: EJ570040
Record Type: CIJE
Publication Date: 1998
Reference Count: 0
More than Survival: The Discipline of Business Communication and the Uses of Translation.
Journal of Business Communication, v35 n1 p50-68 Jan 1998
Explores the potential of translation as a survival strategy that enables business communication specialists to continue practicing the discipline and consider translation as a powerful heuristic proposing new questions about the research agenda for business communication and, ultimately, about its disciplinary character. Uses the term "translation" to refer to metaphoric notions of translation and to translation studies. (SR)
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Authoring Institution: N/A
Note: At Issue: Discipline Formation in Business Communication.